There’s a lot to be said in favor of online shopping, particularly when you’re choosing certain types of item. Analysis of the responses of the primary research conducted helps in deriving on any solution as well as it helps in providing the recommendations to the Miou Co. Ltd. for retaining and acquiring new customers as well as marketing implications. In grocery sector only, India is currently sixth-largest in world with grocery shopping being expected to rise form $383 billion a year to $1 trillion by 2020, as reported by Retail Consultancy Technopak. Convenience, price and quality. The second most popular reason is that while voice might be good for ordering one or two items, it is difficult when undertaking a large grocery shop consisting of multiple products. Grocery shopping is a routine task; it is generated from need, and not desire, or luxury for that matter. To most people, shopping is not a hard and anguished job anymore, they can just stay at home, click the mouse, spend several minutes to get what they want without stepping out of the room or standing in line for checking. Online grocery shopping may have unique foods or equipment that your local grocery store doesn’t have. As consumers we tend to base our grocery shopping around where we live and/or where we work. However, for the moment it remains a niche channel. (Kalakota and Whinston 1997) The global market for online grocery retailing remains at a relatively early stage of development in many parts of the world. On internet websites, the shoppers have wide array of websites offering products and thus the customers choose the product which is available at least price (Johnson, Garbarino & Sivadas, 2006). In developing countries like Bangladesh, India, Pakistan, Thailand, Philippines and many under developed countries, the penetration of internet is very less (Ridgeway & Johnson, 2000). Brand Awareness: Shopping on internet is very easy if the brand or company from which is the shopping is being done is a well known brand. For example, the average basket size for click-and-collect grocery orders is currently around $72. The major benefit is that respondents don’t have to visit physically for buying even a single item as well as they can devote saved time to do other beneficial activities. Online shopping has become an increasingly common staple of life in the 21st century. The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. This means that simultaneously, the portal of online shopping can be accessed anywhere and anytime. 2 A Research and survey On Online shopping Presented by: T.Y.B.B.A. He also works with clients to help them understand the retail, shopper and market landscape. The advantages of online shopping are also the disadvantages of regular shopping. We have been successful in our attempt to take care of the needs of both the customers as well as the administrator. The number of people grocery shopping less than five minutes from their home has more than doubled over the last 20 years, increasing from 17% in 1980 to 42% in 2006. The way in which people shop for groceries differs between online and in stores. This is a highly important parameter which is utilized by the marketers for segmentation of the target market. So what are you waiting for? Major advantages and disadvantages related to online shopping? Research Objective: The research objective sets a path for the research conduct and this objective helps in clarification about the core reason which needs to be brought out by this research. If you are an impulse buyer and have trouble sticking to your grocery list, or if you struggle to get to the store because of your busy schedule or mobility, online grocery shopping … Online Shopping continues to grow, and it seems like it won’t be slowing down anytime soon. Other buying decision factor is price which can be compared across several other online shopping websites. However, the significant point is that digital grocery is becoming more accessible and increasing numbers of consumers are willing to give it a go. Thus it can be said that customers feel comfortable if the corporate name is a well known name in the country and thus the credibility issues are properly captured (Khare & Inman, 2006). Online shopping is most convenient for individuals that don’t have time to go to the store. Online shopping has become an increasingly common staple of life in the 21st century. Thus there may be chances that the inferred information might be wrong or biased as per opinion of researcher. Conclusion 4) With the introduction of internet shopping individual can choose to make purchases online or in person. While online spend on groceries remains relatively low, the number of people who have actually tried a digital grocery service is far higher. JD.com, China’s largest online retailer, has seen sales of common household staples quadruple over the same period last year. Thus internet penetration and internet usage is also a known and crucial factor in deciding the fate of online shopping portal. Respondents are unsure whether they should respond honestly or they should say whatever moderator wants to hear. Why will a person buy grocery products through online shopping website? Food and beverage firms should be aware of this and ensure that they direct investments accordingly. The customers earlier used to visit local shops for fulfilling all their needs but it was very difficult for those who were very busy in their daily schedules. The market research was conducted by both the methods i.e. Free resources to assist you with your university studies! This cost of acquiring land is absent in the case of online shopping. As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. From crowds that … Thus, retailers must move into the grocery delivery business and try to deliver not just groceries but great customer experience as well. This research aims to analyze the customer buying pattern as well as their perceptions towards online shopping and specifically online grocery shopping. There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. Quality and hard to find items are found easily on the internet and when shopping the traditional way. have the choice to shop online or make purchases in the traditional manner. An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. While starting up an online grocery store, you might have to consider a hell lot of things. Respondents were given ample amount of time to reply to the questions and forming their opinions. Same is the case with the Miou Co. Ltd. which is a national supermarket chain in Australia. So, E-Shopping is a boon as it saves lot of time. Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. Company Registration No: 4964706. Why is this number so low? Over the next five or so years, all of these categories will see online sales grow. I. Online shopping has increased and changed the way people shop. Online shopping is most convenient for individuals that don’t have time to go to the store. Also the touch and feel factor is missing in this case. b. What’s more is that many shoppers find online food shopping more difficult than walking around a shop and putting things in a cart. It is an online store that … That’s a small number, even for an embryonic technology. These customers wanted to have a comfortable life where they don’t have to visit these shops but still they are able to purchase the products. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. The market research is conducted to understand the customer buying behavior and their decision making patterns while shopping on internet. For example, People of South Korea are considered to be world’s most hardworking people on earth. An online grocery store definitely has good potential. The internet has made online grocery shopping practically easy and fun. What level of security should be present in the online shopping websites? To analyze Customer buying behavior when they turn internet shopper. Despite ‘good old fashioned grocery store shopping’ having a huge advantage of cultural inertia, it turns out that in general, having meal kits delivered and cooking them at home is a clear winner both in terms of actual cost and in the amount of time spent. Want to add printing option. Coupon codes—like the ones you can get from coupon code sites —are also extremely popular when shopping online. Price-comparison websites make deal hunting easier and you can find the online stores with the best reputations by reading reviews submitted by other shoppers. This report will majorly deal with the thorough analysis of the customer traits and also the perception of these customers towards online grocery shopping. Get to know about the top 10 online shopping statistics for 2021 and how they affect you and your business. In a quest to fulfill their grocery shopping needs, it has been found that consumers shop in different types of shops, according to Deloitte’s 2013 American Pantry report. The major ethical issue with focus group discussion is that identity of respondents is revealed and thus this is an impediment for unbiased response (Cooley, 2009). This report will include the analysis of customer buying behavior and also analysis of the target segment. It is a form of electronic commerce. This strategy was purely based upon the lifestyle of target segment and hence it can be said that the psychographics study was nicely conducted. III. Conclusion Overall online grocery shopping experience is not just convenient but also encourages savings. These are the major categories which have huge number of customers on internet also (Piercy, 2006). Hence the products which are successfully selling in developed nations like United States of America and United Kingdom will not sell properly in developing and poor nations. These interviews are generally carried out at the home of interviewee to get natural surroundings for unbiased opinions. Specialist ingredients – unusual spices for example – come second. Online shopping is considered to be inevitable for the companies which directly deal with customers for their daily needs. As e-commerce and online shopping is becoming popular and profitable, many companies are now entering this virtual world for opening their online shopping portal. Majorly the responses from all the three focus groups were coherent with slight change. Thus proper analysis needs to be carried in order to reach a conclusion of opening online shopping website. The major chunk of the money invested in opening a traditional offline shop is invested in acquiring land and developing of shop and its interior design. Through internet a person can have its presence at any corer of the world. Let us know using the comments section – what are the extra benefits of online grocery shopping or grocery shopping online on a budget in comparison to purchasing grocery from a traditional grocery store? The company should come up with a marketing campaign for the website to attract the customers to the website. And yet, online penetration of grocery shopping lags far behind other sectors. May be the product can be successfully catered to the customers through online but the buying pattern of the customers would not allow them to buy these products online. These research objectives are the core focus of this research and it will help in observing the target audience as well as increasing the new and retained customers. You like to go traditional shops for shopping or like to shop on internet? To attract customers to shop online, e-tailers and marketers offer discounts to the customers. Most of these changes are a response to increasingly hectic lifestyles. It is also the case that some C&C shoppers make additional purchases in stores when they collect their orders. It is very rare to find any conventional retail stores that are open 24/7. Marketing efforts need to be directed to achieve this. These are some of the major benefits which are reaped while starting an online shopping portal as compared to starting of traditional shops. Despite ‘good old fashioned grocery store shopping’ having a huge advantage of cultural inertia, it turns out that in general, having meal kits delivered and cooking them at home is a clear winner both in terms of actual cost and in the amount of time spent. Online shopping is accessible to the customer for 24 hours and 365 days in a year. These are the companies which are dedicatedly providing products to customers through internet. And many believe grocery delivery is the future of grocery shopping. He currently serves as Managing Director of the research firm GlobalData, where he oversees the development of the company’s retail proposition and its research output. The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. Do you have a 2:1 degree or higher? Thus the main categories which are very successful in increasing the customer bases are fashion products, electronic items, consumer durables, grocery items, computer accessories and peripherals. Sixth is no need to waiting in lines. Shopping Cart System is the Simple shopping Solution.It’s a full- featured website and shopping cart system that bends over backwards to give us the flexibility we need to run our online store.The basic conceptofthe application is to allow the customer to shop virtually using the Internet and allow customers to buy the items and articles of their desire from the store. Conclusion. It’s also convenient since you don’t This is a new form of discussion where it is not necessary that respondent is present physically thus it helps in unbiased opinion flow in the discussion. Online grocery shopping market share As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. Price plays a major role in buying decision making. The cost of land comes in millions if the shop has to make presence at many locations in a country. Looking for a flexible role? While purchasing any product on internet, a user has to give information about credit or debit card number or internet banking passwords which are highly confidential information (Couper, 2008). They revealed that it is fairly important to go for e-shopping. The top reason for not ordering via voice is that the products cannot be seen. Online grocery shopping has enjoyed strong growth and it is predicted this channel will continue to grow exponentially in the coming years. *With the introduction of internet shopping online has become popular. Shopping online is just like heading out to the store. It is very easy for the customers to shop on the online shopping website of the brand which is known to them and they have even used the product by purchasing it from traditional store. Depending upon the analysis, marketing implications are carved which will help the top management in designing the marketing campaigns for success of online grocery shopping website. This is roughly 30% higher than the basket size for physical grocery shops. So, if you are in a rush then you are out of luck. It is a growing part of retail. 20th Apr 2017 This is especially true for online sellers of household goods and groceries. There are many advantages of online shopping; this is the reason why online stores are a booming business today. Comparison sites like Google Shopping show a wide range of products and prices before you make a final decision so you can make the most of your budget. According to the findings, the company should definitely launch the online shopping portal. Consumers are generally comfortable buying these items online as they know what they will get. That means buying is often most conveniently done through stores. These are the type of interviews which are conducted to have confidential, secure and personal information regarding the research objective (DeVellis, 2003). While online shopping has attracted an abundance of research interest, examinations of online grocery shopping behaviour are only now emerging. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Online Shopping And Shopping 745 Words | 3 Pages. The research will mainly analyze the customer buying behavior and perceptions towards online shopping. Almost all mainstream grocers, and players like Walmart and Target, are now busily developing online grocery services so that they can remain competitive. It is popularity can be credited to the fact that convenience highly valued in our world today. In fact the customers should also verify whether the product being sent by the company is same as described in the website else they will end up paying higher cost for a local material made product. An online shopping portal can be accessed from any place wherever internet penetration is available. In terms of cash value, that amounts to a whopping $133.8 billion. Lesser Expenses. The research Experts say this is an “inflection point” for the online grocery shopping trend, and Amazon is likely to be the biggest beneficiary. Marketing start your grocery shopping from Bigbasket. 1) There is convince having the ability to shop from home. Apart from the convenience and comparison of prices instantly the major advantage of online shopping is home delivery. Through internet a person can have its presence at any corer of the world. In-Depth Interviews in this research was conducted over 15 respondents by going in their home and taking almost 1.5 hrs to complete. data is gathered directly from the customers (Leedy & Ormrod, 2005). The majority of the categories for online shopping are electronic items and fashion as well as clothing products. This is a very important step for the company as opening an online shopping portal is a very expensive and complex process unlike a normal street-shop (Creswell, 2002). Online grocery shopping is catching up with consumers rapidly. Online shopping saves money. Admittedly, many of these people only used online once or twice or used it for only a few specific items. This can keep you updated on all the best upcoming sales. There are certain more factors which need to be thoroughly checked to analyze and conclude whether it is necessary for the company to have their own online shopping portal. The findings from these interviews were almost same as that of focused discussions but the depth of information is much more in this case. The good news is that online shopping platform eliminates all of these little traps. The Good Samaritan Thus we come to the conclusion that Big Basket has taken a vow to take out all the drudgery from shopping, it has also promised itself to provide all its customers with as many discounts and offers as it possibly can so that in these days of rising prices its customers find some financial relief. ... online grocery stores but the offline kirana stores are their competitors. It is a form of electronic commerce. The buying pattern is highly important to be analyzed properly and without bias so that the feasibility of the portal can be calculated. The psychology of marketing as well as consumer online shopping behaviour seems a distinct correlation between advertising and consumer perception. There are two major things people look for when shopping. It also means that food and grocery brands urgently need to understand the motivations of digital consumers so that they can evolve their brands and propositions accordingly. This has huge cost implication and even if a store has a chain of stores then also the owner cannot think of opening more than 100 stores simultaneously. All work is written to order. Internet is not only used to spread awareness about the products but now it is also explicitly used for shopping. Online shopping vs in store shopping is a debate that became prevalent over the past few years, mostly due to the advent of online stores. Are your products visible when consumers are searching? Students of GLS-INSTITUTE OF UNDER GRADUATE BUSINESS ADMINISTRATION Submitted By: KOMAL DULAM Affiliated to Gujarat University For the year 2011-12 Conclusion: In general, the collected primary data allowed us to answer the research question addressed for this master thesis. Impulse buys, transportation, and host of others are some of the extra costs associated with the conventional ways of shopping. An online shopping aims at making shopping … To match with the changing patterns of buyers, Miou Co is planning to open an online shopping website for its grocery products. First, food is largely needs-based, and many purchases have a degree of immediacy attached to them. These are some of the major parameters which help in deciding the success of online shopping portals and thus marketing managers should consider analyzing all the above parameters very carefully while developing online shopping portals. VAT Registration No: 842417633. Online Shopping System (OSS) 2.1 Introduction: This chapter presents E-shopping, E-shopping is an easy way to buy your grocery. Thus the majority of the online shopping websites have secured network line and even certified SSL lines provided by different gateways. 7. Method of payment is another risk by itself. I. Online shopping has increased and changed the way people shop. He should provide the analysis of the interview rather than giving raw information which was carefully handled in this research. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. You can view samples of our professional work here. Overhead cost which consists of electricity, maintenance and staff salary is very high of the traditional stores whereas it is very less in the case of online shopping portals. As a direct result of retail and e-commerce combining efficiently, online retailers grew in popularity all around the world. Conclusion. Just turn each point on its head, and there it is! Findings are as follows: Almost all the respondents were comfortable with online shopping format because of high internet penetration. Online shopping is time saving and convenient. Neil is a founding partner of Prasentia, a firm that works with clients to help them communicate more effectively. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. Dear Tanay. Online clothes shopping system Conclusions We have successfully implemented the site ‘On Line Clothes Shopping System’. This report presents the market research of buying patterns and consumer traits of customers with respect to online grocery shopping. But several things which need attention are: The brand name of the online website should be relevant to the corporate name “Miou Co. Ltd.” as it will develop credibility. One data point is interesting, but a raft of online grocery shopping statistics gives a much more balanced picture that helps drive sound and sensible strategies. 1st focus group discussion happened between people from age 18-25 years, 2nd happened between 26-40 years and 3rd discussion happened with people above age of 40 years. The quality of merchandise, who, and how items are … Shopping online allows access to merchandise sold world wide. This gives huge benefits and freedom to online shopping stores as they a customer is free to purchase anything around the clock. Many consumers still lack confidence in buying these things online, which represents both a challenge and an opportunity for online grocers. It never happens that any customer will use internet just for shopping. *You can also browse our support articles here >. It is easy to be lured by hype that will not deliver results. Sometimes, large online shopping sites offer store comparison. However, this basket size is smaller than for general online ordering, mostly because many committed online shoppers do bulk shops to obtain free delivery or to make the delivery charges worthwhile. A poor customer experience. Online Shopping-A Literature Review Sanjay Kumar Assistant Professor- BRCMCET,Bahal Abstract: Online Shopping play a great importance in the modern business environment. Almost every business in developed countries provides an option of buying products through internet because this helps in increasing the customer base. One data point is interesting, but a raft of online grocery shopping statistics gives a much more balanced picture that helps drive sound and sensible strategies. Security concerns: Majority of the population are aware of the fraudulent practices on internet like hacking and phishing which make a user prone to some form of cyber attack. 12 Conclusion 13 Summary: Online Shopping Statistics 2021 14 Want to Learn More? Finally, grocery retailers have been slower at developing online services than many of their counterparts in other sectors. 4 min read. Currently most of the online shopping websites have a reviews section for the product and these reviews are written by the users (Tsushima & Burke, 2009). Conclusion. Research Problem: The research is being conducted for Miou Co. Ltd. to understand the marketing implications of opening of online shopping website. Online shopping pros are traditional shopping cons. Thus their lifestyle does not allow them to spend much time in grocery supermarkets in turn they want to keep them busy in work. Our academic experts are ready and waiting to assist with any writing project you may have. Mary Wolfinbarger and Mary C. Gilly write in their article “Shopping Online for Freedom, Control, and Fun” that “consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping.” Retailers of all types are expanding product offerings, adding in-store pickup, free shipping and experimenting with social media. As I look back on my experience to buy items via online shopping and shopping at the mall, there are three features that I compromise which are the knowledge of items, the time taken to purchase items and the period to receive the items officially. Here are some benefits of opting to buy your foodstuffs on the internet: Comfortability. An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. Whereas this is not possible with the traditional stores as the stores remain closed on holidays and majority of the stores are closed in night (Denzin and Lincoln, 2004). Present era is an era of globalization where the world is considered to be flat. Online shopping is new shopping address for the customers and now they can do everything on internet whatever they do while visiting a normal brick and mortar shop. This blog is dedicated to giving you up-to-date information, analysis, news, market trends and everything about the world of grocery … Online shopping websites have seen an exponential growth and there are many companies in this sector which don’t have any brick and mortar shops but exclusive presence on internet. We're here to answer any questions you have about our services. it can also has its consequences. Updated on all the respondents were comfortable with online grocery shopping is the case that C. 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